Market Segementation
The New York Yankee team is known around the world as the most winning team in MLB history and there products are the most selling MLB brand in history. The Yankee MLB hat is the most popular hat and is due to proper market segmentation. The hat is marketed geographically to people who live or are from New York to support the team and city. This was a smart move because New Yorkers take pride in there city and support there local teams. They also have had multiple celebrities such as Jay z wear the brand for them. Jay z is one of the most popular hip hop artist in history and urban america follows the brands he advertises like a cult as history has proved. Daddy Yankee is The most popular reggaton artist of all time and he is also well known to wear the Yankee hat. These are two celebrity who have large followings in there cultural demographic. However you can see any major celebrity wearing a Yankee hat when they go to New York its almost like a must do when you go to New York. The Yankee brand will probably remain the most popular hat in all time due to the celebrity support of the brand and the proper placement of the team.
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