Tuesday, December 4, 2012

Nike fuel+band

This is a new product that just recently cam out from Nike with collaboration with apple. It tracks all your goals and work outs and directly uploads them to your iPhone so you can track your progress. I think this is cool even for $150 bucks.

Grand theft auto V

There's so much hype around the new gta coming out its ridiculous. We all know and love this game but now it's different. There are three main characters to play with for the first time but however for the three players we are sacrificing some of the things we loved the most about gta. I'm not sure how the reviews will be but the last gta was somewhat of a disappointment lets hope this isn't a continuous thing coming from rock star. People gave been waiting for this game for years hopefully they won't let us down.

Hill climb gaming app

I recently was told about this iPhone game called hill climb. I downloaded it and I absolutely love it. I looked up how popular it was seeing that I referred it to atleast ten people and to my surprise it already has 10 million plus downloads. I think this could be the next big game next to angry birds keep in eye out for it. O and its free!!!

Sunday, December 2, 2012

Brammo Empulse

I came across this Motorcycle a couple days ago and it was one of the coolest things I have ever seen but besides its looks its an Electric motorcycle!! This has got to be one of the most Eco friendly and good looking vehicles to date. The original question was how expensive was it gonna bee and is there a market for it. When i found out that it cost only 16,000 brand new (normal price for a brand new bike) I was ecstatic  I have a strong feeling this is going to be the new trend for motorcycle buyers. Only thing in question is performance but in  few month's we will see how consumers feel about it.

Thursday, November 29, 2012

Virgin Mobile

Virgin mobile is now offering I phone on there platform, for thirty dollars a month and NO CONTRACT!!!! this is big because we saw what the iPhone did with sprint it was huge because of the unlimited data. I have a feeling this is gonna be big for Virgin mobile and exactly what they needed for a spike in profits. This is genius especially in these economic times when peoples credit scores are bad and are willing to pay amounts for there phone bill. Funny commercial too!!

Tuesday, November 27, 2012

Gagnam style x coke

Looks like coke is capitalizing on the gagnam style song craze. Here are some pics of there new commercial. This was a smart move advertising wise from coke they jumped on the wave early while its still popular. Lets just see what this does for there sales globally.

Linsanity of 2011

Last year espn did coverage on New York Knicks Jeremy Lin (Houston rockets). The had an entire story and constant promotion about an Asian player dominating in the league. It was so hyped up that he had the number one selling jersey in America over Kobe and Lebron for months. Espn had the perfect sales promotion now only if it was there product they were promoting they would have made out. But still the ratings were incredible that time last year.

Monday, November 26, 2012

eBay sales

I recently found out when you get out bid in an eBay auction whatever your bid was for the item if the vendor or the retailer has more of that particular item in stock they will sell it to you for the last bid you put in. This is a genius strategy simply because it keeps the losing party satisfied even when they have lost the bid. There are no losers on eBay take notes because every business should have a no lose solution for there business.

Cure for a dying market

The r&b music artist 'the weekend' has just released a 3 disc 30 song album as his debut album. It's not a mystery that the music industry has been in shambles for a while so maybe giving the consumer more product for less money will be the key?? Who knows it might just work. As of right now he has a five star rating and is ranked #14 on iTunes.

Monday, November 12, 2012

Bentleys Product pricing

The average price for a brand new Bentley can cost you any from 160k to 275k. The thing that that makes Bentley able to sell a car at a couple hundred grand when the actual cost to manufacture he item is about 10 to 20 percent of the actual cost is your perception of the car. What's amazing is that they spend very little on advertising. Obviously commercials will bring the value down of prestigious vehicles. This is probably because of the target market and what they want from the vehicle. This would be exclusivity and the less people who know about the product the more exclusive. Therefore less views= higher price and of course quality.

Friday, November 9, 2012

Facebook as a marketing tool

The question of when Facebook went public is if it could be used properly as a marketing tool from businesses. For the most part we have seen the big players putting up adds and pages on Facebook but we weren't sure if it worked. This photography company uses Facebook as a tool and they have been getting thousands of likes. So Facebook does work I think it depends on the particular business.

Thursday, November 8, 2012

best salesman ever?

This young salesman uses his personality and humor to sell himself which ultimately sells his product. He is successful because he makes people laugh therefore people like him and people do business with people they like.

Ultimate salesman

It takes a lot to be a good salesperson in class we talked about some things that it takes to succeed in sales. We had brought up Mary Kay and how some people have strong success in this field. I found a gentleman who is part of the legal shield who is a millionaire and has obviously mastered the marketing for this business. He also has a strong belief in what the service he is providing which might be the key to success in sales.

Wednesday, October 10, 2012

The Heath trend

Fastest growing retailers (class discussions)

During our class discussion we talked about some of the fastest growing retailers and some of the most successful retailers in the market I noticed that some of the most successful retailers were grocery and food retailers. One specific company that caught my attention was Walgreen in Chicago a dual level fresh food facility. Like some of the other companies we talked about like whole foods and trader Joe's i noticed that fresh food is a hot topic in the marketplace. I'm noticing a trend to how consumers are viewing the food products at grocery stores, super centers, markets and even fast food. When asked  which one was the best  out of McDonald,  Wendy's,  and Chick-fil-a the class almost unanimously agreed that Chick fil a was the best because of the quality of food. Whole foods is also one of the fastest growing food retailers which is primarily based on fresh and organic foods it let me know that things are changing rapidly on what society accepts as food. There are a couple films that i believe have shifted the demand for higher quality food products.





Monday, October 8, 2012

Apples Secret to success?!?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

This is a must see on how apple is the most innovative and profitable company by tapping into what the brain wants...

Yankee hats

Market Segementation

The New York Yankee team is known around the world as the most winning team in MLB history and there products are the most selling MLB brand in history. The Yankee MLB hat is the most popular hat and is due to proper market segmentation. The hat is marketed geographically to people who live or are from New York to support the team and city. This was a smart move because New Yorkers take pride in there city and support there local teams. They also have had multiple celebrities such as Jay z wear the brand for them. Jay z is one of the most popular hip hop artist in history and urban america follows the brands he advertises like a cult as history has proved. Daddy Yankee is The most popular reggaton artist of all time and he is also well known to wear the Yankee hat. These are two celebrity who have large followings in there cultural demographic. However you can see any major celebrity wearing a Yankee hat when they go to New York  its almost like a must do when you go to New York. The Yankee brand will probably remain the most  popular hat in all time due to the celebrity support of the brand and the proper placement of the team.


Sunday, September 9, 2012

Beats by Dre- A Successful Marketing Mix


Beats By Dre are the most successful high end headphones in the ma kt place right now. They have a unique product that has been very successful, and Ive come to the conclusion... they executed there marketing mix extremely well.

Beats by Dre are head hones that unique in there level of quality and also there ability to personalize there products. The ability for consumers to customize there headphones is completely different from any of there competitors. They also offer one arguably the best headphones on the market.

These headphones are readily available by ever major Internet retailer on the Internet. I believe they decided to put the headphones the majority of the time on the Internet not only because of how many people get on the net but because of the age group. which are the youngest consumer groups ranging from pre teens to gen Xe's. they also hold there products at local retailers like best buy.


They have been very innovative in there advertising. In today's pop culture people follow celebrities in almost a cult like manner attempting to consume all of the products there favorite celebrities endorse. Initially basketball player on TV getting there close up shot before and after the game. players such as Leron James and Kevin Durant have been seen wearing the head phones. the inspiration behind the headphones is legendary hip hop producer Dr. Dre, and because of his iconic status in the music industry there have been many other celebrities being seen wearing these headphones.

The price that these headphones would normally be considered out rageous at a price of 350 dollars but they are doing extremely well. though they do have some completion from companies like sms audio and Sony no one has been able to match the innovation in the time affective period  beats by Dre has done.