Linsanity of 2011

Last year espn did coverage on New York Knicks Jeremy Lin (Houston rockets). The had an entire story and constant promotion about an Asian player dominating in the league. It was so hyped up that he had the number one selling jersey in America over Kobe and Lebron for months. Espn had the perfect sales promotion now only if it was there product they were promoting they would have made out. But still the ratings were incredible that time last year.