Bentleys Product pricing

The average price for a brand new Bentley can cost you any from 160k to 275k. The thing that that makes Bentley able to sell a car at a couple hundred grand when the actual cost to manufacture he item is about 10 to 20 percent of the actual cost is your perception of the car. What's amazing is that they spend very little on advertising. Obviously commercials will bring the value down of prestigious vehicles. This is probably because of the target market and what they want from the vehicle. This would be exclusivity and the less people who know about the product the more exclusive. Therefore less views= higher price and of course quality.