The Heath trend

Fastest growing retailers (class discussions)

During our class discussion we talked about some of the fastest growing retailers and some of the most successful retailers in the market I noticed that some of the most successful retailers were grocery and food retailers. One specific company that caught my attention was Walgreen in Chicago a dual level fresh food facility. Like some of the other companies we talked about like whole foods and trader Joe's i noticed that fresh food is a hot topic in the marketplace. I'm noticing a trend to how consumers are viewing the food products at grocery stores, super centers, markets and even fast food. When asked  which one was the best  out of McDonald,  Wendy's,  and Chick-fil-a the class almost unanimously agreed that Chick fil a was the best because of the quality of food. Whole foods is also one of the fastest growing food retailers which is primarily based on fresh and organic foods it let me know that things are changing rapidly on what society accepts as food. There are a couple films that i believe have shifted the demand for higher quality food products.

Apples Secret to success?!?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

This is a must see on how apple is the most innovative and profitable company by tapping into what the brain wants...

Yankee hats

Market Segementation

The New York Yankee team is known around the world as the most winning team in MLB history and there products are the most selling MLB brand in history. The Yankee MLB hat is the most popular hat and is due to proper market segmentation. The hat is marketed geographically to people who live or are from New York to support the team and city. This was a smart move because New Yorkers take pride in there city and support there local teams. They also have had multiple celebrities such as Jay z wear the brand for them. Jay z is one of the most popular hip hop artist in history and urban america follows the brands he advertises like a cult as history has proved. Daddy Yankee is The most popular reggaton artist of all time and he is also well known to wear the Yankee hat. These are two celebrity who have large followings in there cultural demographic. However you can see any major celebrity wearing a Yankee hat when they go to New York  its almost like a must do when you go to New York. The Yankee brand will probably remain the most  popular hat in all time due to the celebrity support of the brand and the proper placement of the team.

Beats by Dre- A Successful Marketing Mix

Beats By Dre are the most successful high end headphones in the ma kt place right now. They have a unique product that has been very successful, and Ive come to the conclusion... they executed there marketing mix extremely well.

Beats by Dre are head hones that unique in there level of quality and also there ability to personalize there products. The ability for consumers to customize there headphones is completely different from any of there competitors. They also offer one arguably the best headphones on the market.

These headphones are readily available by ever major Internet retailer on the Internet. I believe they decided to put the headphones the majority of the time on the Internet not only because of how many people get on the net but because of the age group. which are the youngest consumer groups ranging from pre teens to gen Xe's. they also hold there products at local retailers like best buy.

They have been very innovative in there advertising. In today's pop culture people follow celebrities in almost a cult like manner attempting to consume all of the products there favorite celebrities endorse. Initially basketball player on TV getting there close up shot before and after the game. players such as Leron James and Kevin Durant have been seen wearing the head phones. the inspiration behind the headphones is legendary hip hop producer Dr. Dre, and because of his iconic status in the music industry there have been many other celebrities being seen wearing these headphones.

The price that these headphones would normally be considered out rageous at a price of 350 dollars but they are doing extremely well. though they do have some completion from companies like sms audio and Sony no one has been able to match the innovation in the time affective period  beats by Dre has done.