Bentleys Product pricing

The average price for a brand new Bentley can cost you any from 160k to 275k. The thing that that makes Bentley able to sell a car at a couple hundred grand when the actual cost to manufacture he item is about 10 to 20 percent of the actual cost is your perception of the car. What's amazing is that they spend very little on advertising. Obviously commercials will bring the value down of prestigious vehicles. This is probably because of the target market and what they want from the vehicle. This would be exclusivity and the less people who know about the product the more exclusive. Therefore less views= higher price and of course quality.

Facebook as a marketing tool

The question of when Facebook went public is if it could be used properly as a marketing tool from businesses. For the most part we have seen the big players putting up adds and pages on Facebook but we weren't sure if it worked. This photography company uses Facebook as a tool and they have been getting thousands of likes. So Facebook does work I think it depends on the particular business.

best salesman ever?

This young salesman uses his personality and humor to sell himself which ultimately sells his product. He is successful because he makes people laugh therefore people like him and people do business with people they like.

Ultimate salesman

It takes a lot to be a good salesperson in class we talked about some things that it takes to succeed in sales. We had brought up Mary Kay and how some people have strong success in this field. I found a gentleman who is part of the legal shield who is a millionaire and has obviously mastered the marketing for this business. He also has a strong belief in what the service he is providing which might be the key to success in sales.

The Heath trend

Fastest growing retailers (class discussions)

During our class discussion we talked about some of the fastest growing retailers and some of the most successful retailers in the market I noticed that some of the most successful retailers were grocery and food retailers. One specific company that caught my attention was Walgreen in Chicago a dual level fresh food facility. Like some of the other companies we talked about like whole foods and trader Joe's i noticed that fresh food is a hot topic in the marketplace. I'm noticing a trend to how consumers are viewing the food products at grocery stores, super centers, markets and even fast food. When asked  which one was the best  out of McDonald,  Wendy's,  and Chick-fil-a the class almost unanimously agreed that Chick fil a was the best because of the quality of food. Whole foods is also one of the fastest growing food retailers which is primarily based on fresh and organic foods it let me know that things are changing rapidly on what society accepts as food. There are a couple films that i believe have shifted the demand for higher quality food products.

Apples Secret to success?!?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

This is a must see on how apple is the most innovative and profitable company by tapping into what the brain wants...

Yankee hats

Market Segementation

The New York Yankee team is known around the world as the most winning team in MLB history and there products are the most selling MLB brand in history. The Yankee MLB hat is the most popular hat and is due to proper market segmentation. The hat is marketed geographically to people who live or are from New York to support the team and city. This was a smart move because New Yorkers take pride in there city and support there local teams. They also have had multiple celebrities such as Jay z wear the brand for them. Jay z is one of the most popular hip hop artist in history and urban america follows the brands he advertises like a cult as history has proved. Daddy Yankee is The most popular reggaton artist of all time and he is also well known to wear the Yankee hat. These are two celebrity who have large followings in there cultural demographic. However you can see any major celebrity wearing a Yankee hat when they go to New York  its almost like a must do when you go to New York. The Yankee brand will probably remain the most  popular hat in all time due to the celebrity support of the brand and the proper placement of the team.